Encourage tourists to visit Norway during the winter
Winter in Norway is an advertising series showcasing the spectacular nature Norway offers in winter. The series was produced in collaboration with Fjord Norway.
Here you can watch trailers of the different episodes. The full versions, short versions, images, and customer feedback can be found further down the page.
Trailers
This film is about Anita's journey through the magnificent Sognefjord.
This film is about Vivian and Gunnar's journey in Rogaland.
Challenge:
In a bid to attract international visitors, Fjord Norway is promoting winter tourism in western Norway.
Solution:
Target group analysis showed international tourists perceived Norway as cold and dark in winter, with nature seeming desolate and inaccessible. To address these concerns, we sought a narrative voice that could answer potential travelers' objections.
Result:
The result was to frame the narration as a travelogue to make it sound more natural and conversational, distinguishing it from a typical "advertising voice" to build credibility. Additionally, we highlighted that one can enjoy being indoors while still appreciating nature, or when outdoors, warmth is always close by.
The films were promoted internationally and achieved viewing rates of up to 75%.
Full Versions
Client: Fjord Norway
Producer: Storywell/Lars Korvald, Linn Totland, Britt Dalland
Director: Lars Korvald
Camera & drone: Lars Korvald
Models "Sognefjorden": Anita Kaur Mongia, Liv Einemo, Linn Totland
Model "Rogaland": Vivian Klovning, Gunnar Hølland
Editing, Color, Sound mix: Lars Korvald
Photography: Viktorija Valionytė, Ruben Soltvedt
Music: Musicbed
Feedback from Fjord Norway
"I can highly recommend Lars Korvald. He delivered several successful projects for us at Fjord Norway, and constantly impressed us with his dedication and skills.
He is extremely professional and always goes the extra mile to deliver outstanding results. Lars is open to feedback and suggestions, and we greatly appreciated his collaborative approach.
His background in digital marketing and his strategic eye were also beneficial to us, helping to ensure that the content he produced perfectly matched our brand and target audience. All in all, Lars is an extremely skilled, professional, and passionate individual who is a pleasure to work with.”
Linn Totland - Marketing Manager, Fjord Norway
Behind the scenes images
Social media versions
